What is search engine optimization? Definition and Operation

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search engine optimization

We’ll review the basics you can’t live without in your online strategy: SEO or web targeting. Building a website for your brand or company is the foundation of any digital presence, but if you can’t make sure your audience will find it, the effort to create it will be useless. That’s why it’s crucial to let Google work for you. Let’s take a look at what SEO is, why it’s so important, and how search engines work

Relevance of Network Positioning

The relevance of a web page can be defined as its correspondence with a search, that is, how responsive it is to a user’s query or request. The goal of Google and other search engines is to serve users the best possible service by serving them pages that are relevant to them.

To control this factor, we use on-site SEO techniques and work to improve our own website. Your goal is to let search engines understand what your content is and how it relates to user searches. For this, techniques such as keyword and URL optimization, reducing the loading time, improving user experience, etc. are used.

Authority and SEO

Second, we have authority, which we can define as a website’s popularity. The more “votes” a site gets through a link, the better it will be considered by search engines.

To increase the authority of the website, off-site SEO techniques are used, which focus on external factors of the website itself. What was sought was to improve the parameters that define a website’s popularity in front of search engines: website links, presence on social networks, mentions in the media, how many users clicked on us when our website appeared in their searches website results. search etc

Finally, it’s worth mentioning that we can also distinguish between white hat SEO, which is based on search engines’ own recommended practices, and black hat SEO, which seeks to exploit “loopholes” to quickly manipulate results. While it can sometimes pay off in the short term, a black hat is never worth it in the long run.

What is the origin of SEO?

Although it seems absolutely necessary to us today, the truth is that Google didn’t exist until ’96, and even today there are countries in the world where it’s not particularly popular. The origins of these types of tools (called search engines) can be traced back to the early 1990s, when the web started to flourish.

Almost all web pages have a common goal: to attract high-quality traffic. Search engines are one of the most effective ways to keep visitors interested in related web topics. Webmasters realized this and started competing with each other to rank higher in search engines. SEO was born.

Why is SEO targeting important?

Understanding what SEO service is and putting a good strategy into practice is critical to the future of your brand. Do you think we are exaggerating? Check out these reasons:

Increase your visibility. Imagine you manage to target your website for a term with 500,000 monthly searches. If the first result in a search engine gets 20% of the clicks, then you’ll get 100,000 organic visits, which means they don’t incur any extra cost.

Improve your website. Done well, web targeting techniques can improve not only pages for search engines but users themselves. Improving user experience means improving your results.

This is a long-term investment. There is a certain initial cost to optimizing your website, but if you manage to put yourself first, you will get an excellent source of quality traffic for free. Continuing with the previous example, let’s say that 1 in 100 users who visit your website ends up making an online purchase, and the customer has a lifetime value of €100. In this case, you will generate an income of EUR 100,000 per month. Of course, if you rank for multiple keywords or get into international SEO, the benefits multiply.

Monetize your website. If you’ve made a valuable investment of money, time, and resources to build a website that represents your brand, the logical thing to do is to get as many users as possible to visit it to take advantage of that investment.

Increase your presence on social media. Web targeting creates synergies with social media, as links shared across the web take advantage of titles and descriptions that you will optimize in your targeting strategy.

Build trust and credibility. As I already explained, authority and relevance are two key elements of SEO. So when your site appears in the first search results, users know it’s a site with the information they’re looking for, and it’s already recognized by many users. In short, it gave them the confidence they needed to go out and transform.

It can be measured and optimized. You can evaluate the results of all the techniques and factors that interfere with your SEO, see which techniques and factors give the best results, and correct lessons if necessary.

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