Orthodontists are in a pretty good position. The demand is there. In fact, according to the American Association of Orthodontists, the number of orthodontic patients in the US has increased by over 50% in the past 15 years.
If you’re like most orthodontists, your practice is your largest investment — but it also represents your greatest opportunity for growth and profit. You can’t count on new patients alone to fuel that growth or increase revenue. You need strategies for retaining existing patients and encouraging them to recommend your practice to others. In this post, we outline 7 strategies for improving your orthodontic practice revenue with the help of marketing.
Tips to increase your Orthodontic Practice revenue through marketing
Marketing is one of the best ways to boost your orthodontic practice revenue. To excel in this competitive business, it is important that you create a marketing plan for your orthodontic practice. It is important that you allocate a certain amount of funds for the marketing of your orthodontic practice.
There are several ways by which you can market your orthodontic practice and attract customers towards it. They are as follows:
1. Have an appealing website to promote your practice
Having an appealing website to promote your practice will let you reach a wider audience. Keep in mind that many people search for orthodontic services online. Make sure that your website has all the necessary information, such as your clinic’s location and contact details, photographs of your facilities, and other things patients might want to know about you and the services that you offer.
Your site should also have an inquiry form so that patients can make appointments more conveniently. You can also have a page where patients can sign up for promotions or discounts on certain procedures.
It is also important to include before-and-after photos of your previous cases with their corresponding stories — this helps in building trust between you and the potential patient.
2. Start a blog on your website
A blog on your orthodontic website is a great way to help potential patients learn more about your practice and the treatments you offer. If you have a website for your practice and don’t maintain a blog, you are missing out on the opportunity to speak directly with your patients and new potential patients. Blogs allow you to share about your practice, increase trust within the community and establish yourself as an expert in the industry. It allows you to share more about who you are and what makes your practice different from others. But there are some things you should consider when starting a blog:
- Content length: According to HubSpot, longer blog posts get more shares. Longer blog posts can also be broken down into smaller chunks for social media or email marketing.
- Content quality: In addition to having long content, make sure it’s good content. Write about topics your target audience would be interested in and create content they will find useful and unique. Consider hiring a writer to create high-quality posts that will increase traffic to your website.
- Images: Make sure you include images in your blog posts. Images help break up the text, but they also attract attention from readers and search engines.
3. Use social media sites to promote yourself on the internet
Facebook, Twitter, and MySpace are just a few of the many social networking sites out there. Sign up for these and create a profile that includes your practice information and a link back to your website. You can then connect with patients and community members through these sites. Use them to offer special promotions or interesting facts about orthodontics or good oral health care.
Using different channels will allow you to reach a large audience at a fraction of the cost of other marketing methods. Most people spend their day checking their emails, surfing the web, and updating their social media accounts. People check social media more than they check emails nowadays, making it more effective and efficient to reach potential patients.
Unlike traditional advertising methods that only provide you with one way of reaching your target audience, social media allows for the creation of conversations with your patients by allowing them to comment on posts and pictures that you have posted about your office. This direct contact can create a better experience for both the patient and the doctor.
4. Create an attractive logo for the practice
A logo is one of the most important things that you can do to increase brand awareness and recognition. It helps patients remember who you are and what services you provide. If it’s done right, it can also make a great impression on potential patients.
5. Use attractive flyers and brochures to promote the orthodontics services
Orthodontics flyers and brochures are a great way to promote your practice. They are effective marketing tools that can be customized to include information about your orthodontic services, contact details and any special offers you might want to advertise. You can distribute them in various locations around the community. Just make sure that the flyers and brochures you design make a lasting impression on prospects.
6. Use SEO techniques to promote your website on search engines
Search engine marketing is when you use the sponsored links section of search engines to drive patients to your website. By using this form of advertising, you can target potential patients who are searching for orthodontists in your area or have specific questions or dental issues. The amount you pay depends on how much competition there is for a particular keyword in your area, but this form of advertising is relatively inexpensive.
7. Run an email campaign to engage with your existing patients
Email campaigns are also considered one of the most effective ways to engage with your existing patients, and there are numerous ways to do this. First, you can send out a monthly newsletter that covers topics relating to orthodontic health and local events. Second, you can send outpatient appreciation newsletters from time to time that gives your patients an incentive to come into the office or refer their friends.
The best way to build a successful email campaign is by making sure your message is compelling and engaging. The first step is having great content that people want to read. Once you have this content, make sure it’s sent at the right time and at the right frequency so as not to overwhelm your audience.
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